Company from USA that wants to introduce cryptocurrency in the sport bets responding that way to a major finance trend of 2018.
Branding, UX/UI
Together with Alphasport team Flatstudio created a brand new alpha betting platform that is user friendly and event focused. Plus it also allows you to place your bets with cryptocurrency.
To come up with a perfect brand concept we sat down with Alphasport team and dug in deep in what they need and most importantly what american sport fans need. The brand’s concept revolves around positive energy and movement. The logo combines minimalistic style and the use of a bold typeface.
To get to the end result we created several options for the client to choose from.
Clean and harmonious interface with smart information architecture, full of energy made specifically for sport fans. Not an average betting platform. Straight forward content combined with absolute responsiveness makes it easy to access Alphasport from any device.
Modal windows with minimalist design and strategic coloring show you only the essential information to keep you on the right track to what actually matters – sports.
Detailed sport tables allow you not only to place bets on any modality of your choosing, but also present the information about current and future events the way that you always know what is happening.
To provide extra user-friendliness we created clean and identifiable icons of sports and interface elements. They make navaigation on the website easier and faster. And allow slimer sidebar when using smaller screens to browse Alphasport.