The Knowledge Base

Flatstudio is a full-cycle engineering design unit based in Lisbon, Portugal and Ukraine. We design, build, and evolve digital products for SaaS, Fintech, Sports Tech, iGaming, MedTech, Govtech, Web3, News & Media, Travel, Commerce, and Corporate companies worldwide. We combine product design, UX/UI, web app engineering and brand strategy in one team.

A traditional agency delivers visuals. An Engineering Design Unit delivers outcomes. We combine UX/UI design, product engineering, and strategic thinking — not as separate services, but as one team that stays accountable through the entire product cycle: from diagnosing the problem to shipping the solution.

Flatstudio works across a wide range of industries: SaaS, Fintech, Sports Tech, iGaming, MedTech, Govtech, Web3, News & Media, Travel, Commerce, and Corporate products. We build systems designed for high-load, regulated, and fast-scaling environments.

Flatstudio offers services across product and interface design, web app engineering with React and Webflow, brand identity, and marketing design assets. These services are delivered through five core solutions: Product Audit and Discovery, Fundraising and Concept for pre-seed founders, Post-MVP Evolution for growing startups, Rebuild Rebrand Reignite for legacy products, and Dedicated Product Team for ongoing collaboration. In short, Flatstudio is a full-cycle partner for product design, development, and long-term product evolution.

Flatstudio operates from Lisbon, Portugal, serving clients globally across Europe, the US, the UK, Asia, Africa, and beyond.

The first step is a discovery call where we learn about your product stage, goals, and challenges. You can reach us via the Contact page.

It depends on scope. A product audit takes 2 to 3 weeks. A full redesign typically runs 6 to 12 weeks. Dedicated team engagement is ongoing and scales with your product needs.

Iron-clad. Every single team member signs a strict NDA before onboarding. We work with Fintech and Medtech, so data security is our default setting, not an extra feature.

Absolutely. If you need exclusivity in your niche, we respect it. We are here to build your advantage, not leak it to the market.

Both. For startups, we are an agency (Sprint mode). For giants, we are a dedicated unit that integrates into your Slack and Jira (Embedded mode).

We don't just send Figma links. You get a component-based system, documented tokens (variables), and a video guide explaining every decision to your dev team.

Depends on the chaos level. Fixed price for clear targets (MVPs). Retainer for ongoing product evolution. We hate surprise bills as much as you do.

We don't design for "likes". We design for KPIs. If we disagree, we use data and logic to find the solution. If it doesn’t work for the user, we kill it. No ego attached.

Absolutely. Our job is to translate complex logic into clear visual language. We help you structure your chaotic ideas into a product roadmap that both investors and developers can understand.

Not at all. We treat async as a superpower. We overlap for critical syncs, then we work while you sleep. You wake up to progress, not waiting.

We travel to recharge, not to escape. Our "Roaming HQ" works because we stick to strict rigid rituals: daily standups, overlap hours with your time zone, and professional infrastructure (The Social Hub). You will always know where we are and when we are online. No disappearing acts.

It means we care about your product too much to let you make a mistake. We challenge illogical decisions early to save you budget later. We are polite but honest. If we see a risk, we speak up.

Yes. Articles are written to be actionable: you can apply frameworks, UX patterns and migration approaches to your own product. If you want help adapting them to a SaaS, Fintech, Sports Tech or iGaming platform, you can reach out via the Contact page or schedule a call.

Yes. Our Cases category documents real platforms and real metrics — such as traffic, conversion rates, churn, and revenue impact. We only publish case studies that come from long-term client work, not hypothetical redesigns.

Absolutely. Our articles are written to be actionable — not just to showcase our work. If you find something useful and want to discuss how it applies to your product, reach out via the Contact page.

Articles are written by the Flatstudio team — designers, engineers, and strategists who worked directly on the projects described. Each post is credited to its author.

We publish new insights regularly. The blog is organized into three categories: Process (how we work), Cases (real project outcomes), and Articles (deep dives into specific topics).

We write about product design process, UX strategy, rebranding case studies, platform migrations, design systems, and conversion optimization. Topics come directly from our real client projects — not theory.

Yes. We act as a "Proxy Product Manager". We don't just execute tasks; we help you audit your backlog and decide which features will give the highest ROI for user retention and which technical debt needs fixing first.

We are "plug-and-play." We create a Slack, Jira, and Figma only for your project after sign of NDA and Agreement. We don't need a month of onboarding — usually, we ship the first design improvements within the first days.

That’s why we use a Scope-Based Retainer. We don’t lock you into a rigid 6-month plan. If you need to pivot from "new features" to "fixing retention" or “marketing assets” next week, we just adjust the backlog and keep moving.

In this specific "Post-MVP" plan, our core focus is Product Design & Strategy. However, we bridge the gap: we provide detailed specs, CSS tokens, and supervise your developers (Design QA) to ensure the code matches the design 100%. Need full-stack dev? Check our "Web App Engineering" solution.

Hiring takes 1–2 months and carries high risk. In-house designers often get tunnel vision or burn out working on one product alone. Our team works across Fintech, SaaS, and AI, bringing cross-industry best practices to your project. Plus, they thrive in our creative environment, so you get motivated talent without worrying about retention or culture.

You get four core deliverables on an ongoing basis: Ongoing UI/UX with new features, flows and weekly improvements; a Design System with a scalable library that continuously evolves; Design and Docs Ops with strict organization and clear documentation; and Full Transparency with detailed reports and budget tracking every week.

Every Monday starts with a reporting review and sprint kickoff where you define priorities and confirm scope. Daily we deliver continuously — you see designs evolving in your Slack and Figma in real time. Every Friday ends with a sprint wrap-up, code implementation audit and next sprint preparation. You also get a velocity report every Friday with tasks shipped, progress made and the plan for next week.

Flatstudio brings zero operational load — no HR, onboarding or admin tax. We bring fresh eyes that instantly spot UX gaps killing your retention. We ship a scalable design system from Day 1, work in sprints not meetings, and bring cross-industry intel from SaaS, Fintech and AI best practices. The outcome is a market-leading platform ready for Series A — not a bloated product with a beta feel.

It solves four core problems that kill growth-stage products: the Beta Stigma where the product works but looks risky to big clients; Retention Leaks where chaotic UX drives churn; Velocity Trap where developers code every screen from scratch; and Support Overload where bad UX spikes ticket volume.

We don't replace your team — we extend it. Your PMs and engineers stay in the loop on Slack, Figma and GitHub. We align on architecture, coding standards and deployment so that, after launch, your team can confidently maintain and evolve the new product without vendor lock-in.

No. We can focus on the most critical modules first — for example, onboarding, trading flows or admin dashboards — and modernise the rest in later phases. This staged approach reduces risk and lets you see ROI earlier while still moving toward a full relaunch.

Most redesigns focus only on looking modern. Our rebuild starts from product strategy, analytics and revenue mechanics. We keep the logic that works, remove features that don't, and connect UX, brand and engineering to concrete metrics like activation, retention and ARPU — not just aesthetics.

Yes. We specialize in Refactoring. We audit your current logic, keep what works, and update the UI/UX layer to modern standards without disrupting your backend data structure. We migrate your data to the new structure safely.

Transparency first. You sign direct contracts: one with Flatstudio (Strategy & Design) and one with Push (Engineering). This ensures zero hidden margins for you. However, we work as a single squad. Flatstudio manages the design supervision, ensuring Push builds exactly what we designed. You get two contracts but one seamless team.

No. We build the new version in parallel. Your users switch only when it's perfect.

Absolutely. We redesign your product AND your marketing site to ensure the brand is consistent everywhere.

We use phased, scope-based billing. Each phase (strategy, brand, UX/UI, engineering, launch) has a clear scope, estimate and deliverables. You always see what you are paying for per phase and can adjust priorities between phases as your business needs change.

Timelines depend on complexity, but most full rebuilds take between 4 and 9 months from discovery to launch. We break the work into phases with clear milestones, so you can see progress every 2 weeks and start using parts of the new system before the final switch-over.

Yes, absolutely. We build the master structure in Figma, but we can export it as an editable Google Slides or PowerPoint file so you can tweak numbers and text before every meeting.

No, it is a high-fidelity simulation in Figma. It is fully interactive—you can click through flows just like a real app—but it does not run on code. It is designed to prove the concept and raise capital without burning budget on engineering.

Since we already designed the logic and prototype, we can transition straight into MVP development. This saves you 2–3 weeks of "onboarding" time because our engineering team already knows the product inside out.

Yes. You don't need wireframes or specs. We just need your vision, target audience, and raw data. Our "Week 1: Concept analysis" is specifically designed to turn vague ideas into structured product logic.

Ideal for: SaaS, Fintech, Web3, Betting, iGaming and MedTech startups.

Freelancers cover one skill — design or strategy, rarely both. Our sprint delivers Concept Analysis, clickable prototype AND investor deck in one package at a fixed price. No coordination overhead, no scope creep, no delays.

4 weeks guaranteed. Week 1 is Concept Analysis, Week 2 is Prototype, Week 3 is Branding and Deck, Week 4 is final delivery and revisions.

The sprint is €7,500 fixed price — no surprises. This covers Concept Analysis, High-fidelity Clickable Prototype, Essential Branding and Investor Pitch Deck. Everything in 4 weeks guaranteed.

We offer a "Chemistry Guarantee". If you feel the specialist isn't a match within the first week, we replace them immediately at no extra cost. No hard feelings, just business efficiency.

Yes. Our teams are structured to ensure at least 4-6 hours of overlap with EST/PST and CET time zones. We attend your daily stand-ups and respond to Slack messages in real-time during your morning.

No. We operate on a monthly retainer. You can scale up the team or cancel the engagement with a standard 14-day notice. We believe you should stay because of value, not a contract.

You do. From the moment of payment, 100% of the design source files and code belong to your company. We sign IP transfer agreements with all our specialists.

Most squads combine Product Designers, UI/UX Designers and Front-end Developers — with Design Leads or Tech Leads where needed. We can also include Product Managers, AI Designer or Design Ops profiles if your roadmap requires more strategy and coordination, not just execution.

The minimum engagement is 6 months. Anything shorter doesn’t give enough time to learn your product, ship meaningful work and measure impact. Most clients stay with us 12–24 months as we become an extension of their internal team.

We define success metrics together at the start — for example, features shipped per sprint, reduced design/dev backlog, improved activation or fewer support tickets. Every month you get a clear summary of shipped work, impact on key metrics and what we’ll focus on next.

Not at all. Our teams are structured to ensure at least 4–6 hours of overlap with EST/PST and CET time zones. We attend your daily stand-ups and respond to Slack messages in real time during your morning. Async communication is our superpower — you wake up to progress, not waiting.

Yes. Every specialist signs a strict NDA before onboarding. We work with Fintech, iGaming and MedTech companies where data security is non-negotiable. All IP rights are transferred to you and our contracts are designed to protect your competitive advantage.

Freelancers work in isolation — no backup, inconsistent availability, knowledge loss when they leave. Regular agencies deliver projects and disappear. A dedicated team is embedded in your Slack, Jira and Figma like in-house staff, but without recruiting cycles or HR overhead. You get 7–14 day start vs 3–5 months for in-house, creative and tech mix vs isolated roles, and guaranteed backup vs work stopping when someone quits.

Pricing depends on team size and seniority. Core Augmentation (1–2 specialists) starts from a single monthly specialist rate covering salary, taxes, hardware and retention — no hidden OpEx. The Autonomous Squad (3–7 specialists) is scoped per squad configuration. We share exact rates on a discovery call after understanding your roadmap and needs.

Our dedicated teams are built for SaaS, Fintech, iGaming, SportsTech, Web3 and GovTech companies. We bring cross-industry expertise — designers and engineers who have shipped betting platforms, trading dashboards, KYC flows and high-load SaaS products. This means no learning curve on your domain from day one.

Unlike a remote freelancer, your designer is surrounded by other senior experts at Flatstudio. If they get stuck, they turn around and get help instantly. We also provide guaranteed backup — instant replacement from our bench if a specialist leaves, so work never stops.

Monthly flat fee that covers salary, taxes, hardware and retention — no hidden OpEx. One fixed rate per specialist. You can scale down or cancel the engagement with 30-day notice.

Finding, vetting and onboarding Senior Designers takes 3–5 months. By the time they start, the market has moved on. Flatstudio's dedicated team starts in 7–14 days — no recruiting, no onboarding delays, full ownership from week one.

Scenario A is Core Augmentation — 1–2 specialists for founders and leads who need to speed up delivery. Setup: 1 Senior Designer plus Art Director supervision. Scenario B is the Autonomous Squad — 3–7 specialists for scale-ups needing to outsource a full module. Setup: Design Lead, Designers, Dev Team and Tech Lead.

We join your Slack, Jira, Figma and stand-ups, working as if we're in the same room. The team is 100% dedicated to your project, operating as an autonomous unit within your workflow with senior-level maturity and system-first standards.

Need to speed up? We add a second designer or developer from our bench in 48 hours. Need to slow down? We adjust team size flexibly. You can start with 1 specialist and scale to a full squad as your product grows.

No. We analyze the interface logic and frontend performance. We do not touch your sensitive user data or backend structure.

Absolutely. The Prioritized Roadmap and Specs are designed specifically so your internal team can execute them. Or, we can help you with the full Product Rebuild & Redesign.

We can still run the audit, but the insights will be shallower on the quantitative side. We will rely more on heuristic evaluation, session recordings if available, and stakeholder interviews. We also recommend setting up basic analytics as part of our Quick Wins deliverable so future decisions are data-driven.

No. For the UX/UI Audit, we only need access to the interface — Staging or Production — and your analytics such as Google Analytics or Mixpanel. We do not touch your codebase.

This audit works best for SaaS dashboards, fintech platforms, iGaming products, betting interfaces, GovTech systems and any digital product with real users, live traffic and measurable conversion or retention problems.

You receive a prioritised roadmap broken down into Critical vs Strategic items, a UX/UI and tech health report, and 1-2 visual concepts that show how key screens should evolve. All actions are exported into a Jira or Linear-ready backlog so your team can start implementation on Monday without rewriting our findings.

Yes. Most clients keep working with us after the audit. You can either engage us for a full Product Rebuild & Redesign, or switch to our Post-MVP Evolution retainer so we ship improvements week by week. In both cases, we use the audit roadmap as the backbone for design, development and QA.

If you are still at idea or pre-MVP stage, our Pitch Deck & Prototype solution is usually a better fit. The Product Audit & Discovery works best when you already have live traffic, real users and an existing codebase — even if it is messy. We use real behaviour and real constraints, not just assumptions.

Most audits stop at a static PDF. Ours is designed to be executed. We connect findings to business impact, rank every item by effort vs ROI, provide visual examples and translate everything into a developer-ready backlog. Your team does not need to decode our audit — they can ship from it directly.

We specialize in high-complexity digital industries: SaaS, Fintech, Sports Tech, iGaming, MedTech, Govtech, Web3, News & Media, Travel, Commerce, and Corporate products. Each industry has unique logic, compliance requirements, and user behavior — we don't apply a generic approach. We focus on high‑load, regulated and data‑intensive digital products where generic design patterns usually fail.

A Fintech dashboard requires different logic than an iGaming platform. Regulatory constraints, data density, user trust signals, and interaction patterns differ completely. Generic design agencies learn your industry from scratch. We already know it.

We work with both. Early-stage founders usually start with Product Concept or Post‑MVP Evolution, while established companies partner with us for full platform rebuilds, dedicated product teams and design system architecture.

Yes. We have hands-on experience with compliance-heavy products — including geo-adapted UX, data privacy patterns, and audit-ready interface systems. Regulated industries are part of our core expertise. This includes fintech dashboards with KYC/AML flows, responsible gambling tools in iGaming, and MedTech interfaces that must pass strict audits.

SaaS products require scalable dashboards, clear information hierarchy, and enterprise-grade design systems. iGaming demands real-time data visualization, emotional engagement design, and geo-compliance. We have dedicated case studies and proven patterns for both. For SaaS, we design subscription dashboards, admin consoles and internal automation tools. For iGaming, we focus on odds display, betslip flows, live data feeds and geo‑compliant onboarding.

In this industry, stagnation is death. We offer "Lifetime Evolution". We don't just fix bugs; we actively update your UX for new betting markets (Micro-betting), integrate new providers, and adapt flows for new regulations to ensure you always lead the market.

Yes. We specialize in "Fintech-grade" interfaces. We know how to organize thousands of data points (odds movements) into clean, readable tables without overwhelming the user.

Yes. We have experience integrating lobbies from Evolution, Pragmatic Play, and others, ensuring a seamless flow between the platform and the game frame.

Absolutely. We use Generative AI to create consistent banners, landing pages, and social assets for your launch campaigns.

We offer four engagement models depending on your stage. Pitch & Product Concept — fixed price, for founders seeking investment. Post-MVP Evolution — growth retainer, for Seed and Series A products. Product Audit & Discovery — fixed scope, 2–4 weeks, for platforms facing churn. Product Rebuild & Redesign — full-cycle, for mature products hitting a growth ceiling. Book a call to scope your project.

Yes. NDA is signed before any project discussion — before we see your data, your flows or your roadmap. Confidentiality is standard practice for us, not an exception. This is especially important in regulated and competitive iGaming markets.

A UX audit takes 2–4 weeks. A new sportsbook or iGaming product design from scratch typically takes 8–16 weeks depending on complexity. A full redesign of an existing platform runs 12–20 weeks. We work in 2-week sprint cycles with demos at every stage — so you see progress continuously, not just at the end.

Cost depends on scope and engagement model. A Product Audit & Discovery is a fixed scope and takes 2–4 weeks. A full sportsbook UX design or iGaming platform redesign runs as a phased project. We offer four models: fixed-price concept, growth retainer, fixed project and full-cycle engagement. Book a call to get a clear estimate.

A generic design agency learns your industry during the project. An iGaming-specialized studio like Flatstudio already understands odds display logic, session-based UX, compliance requirements and the difference between a casual player and a pro bettor — before the first call. This means less time explaining and more time building the right product.

Look for a team that speaks your product language — odds feeds, parlay logic, speed-to-bet, GGR optimization, responsible gaming. Flatstudio has 8 years designing sportsbooks and betting platforms. We have worked with Sportradar, BetConstruct, SoftSwiss and BetBy integrations, and delivered products like Mollybet, Boxbet, Stavka and Outlier — each with measurable outcomes.

Flatstudio is an iGaming design agency that covers the full product cycle — from sportsbook UX and casino interfaces to KYC/AML onboarding flows, bonus mechanics and geo-adapted experiences. We combine product design, web app engineering and brand identity in one team, so operators get a consistent product across every screen and market.

Yes, we design mandatory flows (Geofencing, KYC, Responsible Gaming) correctly for regulated markets.

Not if done correctly. We practice "Safe UX Refactoring." We audit your current API structure and data constraints first. We redesign the visual layer (UI/CSS) and user flows to improve usability without requiring you to change your backend logic or database architecture. It’s a facelift for the engine you already have.

We specialize in "boring" high-load sectors. We don't guess—we start with a Logic Audit. We invest time to understand your terminology, user roles, and data dependencies before drawing a single pixel. We treat design as engineering: if it doesn't match the business process, it's not approved.

We speak your language. You get a Component-Based System (compatible with React/Angular/Vue). We deliver design tokens (colors, spacing, typography variables), Dev Mode specs in Figma, and interactive prototypes for complex animations. No "visual guessing"—your devs get a blueprint.

Yes. We reject the "Waterfall" agency model. We embed into your Jira/Linear process. We can deliver "Just-in-Time" design updates—preparing the UI for the next sprint while supporting devs on the current one. We become your dedicated design unit.

It's purely mathematical. Churn in SaaS often happens because users feel "stupid" or overwhelmed (High Cognitive Load). By simplifying onboarding, adding "Empty States," and clarifying navigation, we reduce the Time-to-Value. If a user gets value in 5 minutes instead of 50, they stay.

We prefer long-term partnerships. After the main release, most SaaS clients switch to our Dedicated Team (Retainer) model. We stay on board to design new features, run A/B tests, and maintain the Design System so your product doesn't degrade over time.

Flatstudio has been trusted by 100+ clients across Fintech, SaaS, Sports Tech, iGaming, Govtech, and MedTech industries globally.

Yes. For Outlier we delivered a 20% conversion rate from free to paid users, reaching 1,000+ paid subscribers at $20/mo in six weeks with zero advertising. For RG we built a platform that secured 70+ media partnerships at launch with an average session duration of 4 minutes 31 seconds.

Yes. Our reviews are available on Clutch and other independent platforms where clients verify their experience directly.

Clients consistently highlight three things: deep industry knowledge, logical and scalable design systems, and honest communication. We challenge weak decisions early rather than executing them blindly.

Both. Our clients range from early-stage founders raising their first round to enterprise teams scaling complex platforms with millions of users.

Success is measured through hard numbers and qualitative feedback: paid conversion rates, MAU and sessions, average session time, deployment speed, partnership growth, design delivery reliability and user satisfaction. Each testimonial highlights specific outcomes — from 1M+ MAU and 3M+ sessions to 4x faster deployments and WCAG‑compliant interfaces for sensitive use cases.

Testimonials span a wide range of products: SaaS dashboards, sports prediction platforms, betting interfaces, media and research platforms, industrial and corporate sites, MedTech tools, AI‑driven apps and high‑security transport systems. Despite different industries, the common thread is complex, high‑stakes digital products where UX and design systems directly impact metrics.

Both. We work on public-facing projects as well as fully confidential ones under NDA. This is especially common in areas like FinTech, MedTech, Sports Tech, and GovTech, where privacy and security requirements are stricter. Even when a project cannot be shown publicly, we can often still share selected thinking, UX patterns, or anonymised learnings without revealing the client or sensitive details.

Many collaborations last for years rather than months. Scores24 and Stavka TV have worked with Flatstudio for 6–9+ years, continuously evolving sports prediction and betting platforms from early versions to high‑traffic products with millions of monthly users and sessions.

Clients typically see measurable improvements in conversion rates, session duration, activation and retention. For example, Outlier reached a 20% conversion rate from free to paid users and 1,000+ paid subscribers at $20/mo within six weeks, while RG secured 70+ media partnerships and 4+ minute session times in a research-heavy niche.

We do both. Our team builds scalable Webflow sites and custom React/Vue.js applications with clean, modular architecture. That includes technical SEO basics, performance, secure backend integration and design hand‑off that engineers can implement without guessing. Many clients work with us for product design and keep us as their long‑term dev and Webflow partner.

Yes. We apply your visual identity to any physical medium. Whether it’s a restaurant menu, a fleet of cars, or office signage, we prepare print-ready files that guarantee perfect execution.

Figma and Webflow are our primary tools for product and web design, but our engineering team also works with React, Vue.js and 3D/WebGL where needed. We design with implementation in mind, so every screen, component and animation can be translated into production code without guesswork.

Yes. We frequently handle end‑to‑end transformations: brand strategy, visual identity, product interface redesign, design system rollout and implementation in Webflow or custom frontend stacks. For mature SaaS, Fintech, betting and GovTech products we focus on reducing design debt without breaking existing users, SEO or internal workflows.

We always start with clarity, not guesswork. First, we schedule a short discovery call to understand your product stage, goals, constraints, and what “success” means in real numbers. Based on that, we map you to the right solution — from Fundraising Concept to Product Audit or a full Rebuild — then set up NDA and shared workspace so our team plugs directly into yours.

Product & Interface Design focuses on the core experience of your product: mobile and web apps, enterprise dashboards, internal platforms, design systems and UX audits. Marketing Design covers landing pages, social systems and ad creatives that drive acquisition and campaigns. Product design optimises how existing users work inside the product; marketing design brings them in, explains your value, and turns attention into sign‑ups and revenue.

Flatstudio is an engineering design unit that covers the full stack of digital product work: product & interface design, brand identity & strategy, web app engineering (Webflow and custom React/Vue.js), and marketing design assets. All services are built as one modular system so design, code, and communications stay aligned as your product scales.

We work with B2B and B2C SaaS, Fintech, GovTech, Sports Tech and iGaming products. Most of our clients are startups and scale‑ups with complex logic, high‑load dashboards, internal tools or betting products that need a consistent design and engineering partner rather than a one‑off creative studio.

With our "Rapid Sprint" model, we can deliver a clickable core prototype and visual style in 2-3 weeks, ready for investor pitching or development.

Yes. We specialize in Refactoring. We audit your current logic, keep what works, and update the UI/UX layer to modern standards without disrupting your backend data structure.

Absolutely. We think like engineers. We use Figma Variables, Tokens, and Auto-layout. Your developers will receive a structured system, not just "pictures," speeding up implementation by 30-50%.

UX (user experience) design maps the logic of a product — how it flows, what happens at each step, how a user moves from one state to another. UI (user interface) design is the visual layer built on top of that logic: typography, colour, components, and interaction states. We handle both in sequence — UX first to get the structure right, UI second to make it visually coherent and production-ready.

A UX audit is a structured review of your existing product: user flows, information architecture, interface patterns, and usability gaps. We identify where users drop off, where logic breaks down, and where design debt is creating engineering overhead. You receive a prioritised report with specific, actionable recommendations — not a generic scorecard.

Both. If you have an existing design system, we audit it first and extend it rather than replace it. If you're starting from zero, we build one as part of the engagement. Either way, the outcome is a system your developers can build from without constant design oversight.

Not much. A rough brief, access to any existing product or wireframes, and clarity on your users and business goals. We run a structured discovery workshop at the start of every engagement — we ask the right questions and turn whatever you bring into a brief we both agree on before any design begins.

A rapid MVP sprint runs 2–3 weeks. A standard engagement — covering research, IA, high-fidelity UI, and design system setup — typically runs 6–12 weeks depending on scope and product complexity. Enterprise redesigns run longer. We give you a realistic timeline during the discovery call, not a best-case estimate.

Cost depends on scope and engagement model. A Product Audit & Discovery is a fixed scope and takes 2–4 weeks. A full sportsbook UX design or iGaming platform redesign runs as a phased project. We offer four models: fixed-price concept, growth retainer, fixed project and full-cycle engagement. Book a call to get a clear estimate.

Not always. Often a "Brand Refresh" is enough. We can modernize your visual language to look current (Web3/AI ready) without losing the brand equity you've built over years.

It's a bridge between a moodboard and a mockup. It shows how your brand feels (textures, colors, typography) in one wide image. It ensures we align on the visual direction before spending time on the logo.

We ensure our designs are original. While we are not lawyers, we conduct availability checks and transfer all Intellectual Property (IP) rights to you.

Absolutely. From booth designs and roll-ups to premium swag and team apparel. We ensure your brand stands out on the expo floor and attracts investors.

Yes. We apply your visual identity to any physical medium. Whether it’s a restaurant menu, a fleet of cars, or office signage, we prepare print-ready files that guarantee perfect execution.

Yes, but we start with a quick audit. We need to check if your current assets are high-quality enough for production. If the foundation is solid, we can build cool stuff on top of it.

Yes, with a quick audit first. We need to check that your existing assets are high enough quality for production. If the foundation is solid, we can extend it — new applications, collateral, brand guidelines, or a full asset library built on top of what you already have.

A full branding engagement covers brand strategy, visual identity design, brand guidelines, and a production-ready asset pack. Depending on scope, it can also include an investment pitch deck, brand collateral, and a marketing kit. Each deliverable is designed to work as a system — not a set of isolated files.

A standard brand identity engagement — from discovery to final brand guidelines — typically runs 4 to 8 weeks, depending on scope. A brand refresh can move faster. A full rebrand with strategy, identity, and rollout takes longer. We set a realistic timeline during the initial discovery call.

A brand refresh updates the surface of an existing identity — it's evolution, not revolution. A rebrand starts from strategy: new or redefined positioning, new visual language, sometimes a new name. We assess which is appropriate during the discovery phase and give you a clear recommendation before any design work begins.

Yes. We can act as your dedicated external design team for a fixed monthly fee. This is the best option for marketing teams that need a steady stream of assets (ads, social, decks) without administrative delays.

Absolutely. We build "unbreakable" master templates in Canva, PowerPoint, or Keynote. We set up font styles and layouts so your team can easily update text and images while keeping the brand look consistent.

Speed is key. For standard assets based on our design system (like banners or social posts), delivery is typically 24-48 hours. Complex assets like motion graphics or whitepapers take 3-5 business days.

We specialize in visual design and art direction. We need your copy and raw content, or we can use AI to generate it. However, we can structure the narrative for Pitch Decks and Landing Pages based on your inputs.

Yes. We build assets with localisation in mind — text layers are separated from design elements so your team can swap copy for different markets without redesigning. For regulated markets (fintech, iGaming, betting) we account for compliance constraints in the layout, so legal disclaimers and required copy elements have designated space.

Every engagement starts with an art direction phase — establishing the visual theme, colour rules, and key creative for the period. We then build master templates with locked brand elements. The asset library we deliver at the end means any designer on your team can produce new assets that stay on-brand without needing a full brief each time.

A project engagement is scoped, priced, and delivered once — right for campaigns, launches, or defined asset sets. A design retainer is an ongoing arrangement: a fixed monthly fee for a set capacity of design work, rolling month to month. Retainers work best for teams with continuous output needs; project engagements work best for one-time or campaign-specific work. We offer both.

We cover the full range: landing pages and promotional pages, social media post templates and ad creatives (static and animated), email headers and newsletters, sales presentations and pitch decks, whitepapers and reports, motion graphics and video ads, outdoor and print advertising, conference and exhibition design, and 2D/3D characters or brand mascots. All assets are delivered as editable source files with full IP transfer.

Absolutely. We use Generative AI to create consistent banners, landing pages, and social assets for your launch campaigns.

We do both. Our team builds scalable Webflow sites and custom React/Vue.js applications with clean, modular architecture. That includes technical SEO basics, performance, secure backend integration and design hand‑off that engineers can implement without guessing. Many clients work with us for product design and keep us as their long‑term dev and Webflow partner.

Product & Interface Design focuses on the core experience of your product: mobile and web apps, enterprise dashboards, internal platforms, design systems and UX audits. Marketing Design covers landing pages, social systems and ad creatives that drive acquisition and campaigns. Product design optimises how existing users work inside the product; marketing design brings them in, explains your value, and turns attention into sign‑ups and revenue.

Absolutely. We think like engineers. We use Figma Variables, Tokens, and Auto-layout. Your developers will receive a structured system, not just "pictures," speeding up implementation by 30-50%.

Yes. We reject the "Waterfall" agency model. We embed into your Jira/Linear process. We can deliver "Just-in-Time" design updates—preparing the UI for the next sprint while supporting devs on the current one. We become your dedicated design unit.

A Webflow marketing site typically takes 3–6 weeks from design sign-off to launch. An MVP for a SaaS product — covering core user flows and initial backend setup — typically runs 8–16 weeks. Full-scale SaaS platforms with complex logic, integrations, and admin systems are scoped in sprints. We give you a realistic estimate after the discovery call, not an optimistic one.

Webflow is ideal for marketing websites, landing pages, and content-driven sites — fast to launch, easy to manage, and built on clean semantic code. React (with Next.js) is the right choice for complex web applications: SaaS dashboards, products with user authentication, real-time data, or business logic that lives in the backend. We recommend the right tool during the discovery call based on your product's actual requirements, not a default preference.

Yes. We build cross-platform mobile apps using React Native and Expo — one codebase that covers iOS and Android. Apps share backend infrastructure with your web product and are published to the App Store and Google Play with full QA before submission.

For clear, small-scope projects (like Webflow sites or MVPs), we work on a Fixed Price. For complex, evolving products (SaaS, Platforms), we work on Time & Materials (sprints), giving you the flexibility to change priorities without contract renegotiations.

For small projects (Webflow, Framer, Wordpress), Flatstudio handles everything. For complex Web Apps (React/SaaS), you sign directly with Push for development to ensure zero markup on developer rates. We manage the process, but you pay the engineers directly. Transparency wins.

We partner with Push, a specialized engineering agency we've worked with for 8 years. Unlike "white-labeling" where agencies hide their vendors, we are transparent. Push engineers join our Slack, attend our sprints, and work directly with our designers. Flatstudio manages the product vision, Push ensures the code quality.

Yes. We build on Webflow Enterprise. It offers bank-grade security and generates clean semantic code that Google loves. We optimize Core Web Vitals to green zones (90+).

Not necessarily. Since we are a full-cycle partner, we can start development parallel to the design phase (using wireframes), which speeds up the time-to-market by 20–30%.

It depends on the "health" of your code. We start with a Technical Audit. If the architecture is solid, we refactor. If it’s "spaghetti code" that blocks scaling, we will recommend a rewrite to save you budget in the long run.

Yes. We provide a 30-day warranty period where we fix any bugs for free. After that, we offer flexible support retainers for adding new features, updating dependencies, and monitoring performance.