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Sports Tech & iGaming Design Agency

We build data-dense ecosystems for sports intelligence and prediction markets. From pro-analytics to high-frequency platforms, our fintech-grade UIs master real-time liquidity and complex compliance.

Sports Data & Pro-Tools

Sportradar, BetGenius, EV+ Dashboards, Arbitrage, OddsMatrix.

Turnkey Customization

SoftSwiss, BetConstruct Skins, BetBy, Evolution Gaming.

iGaming Mechanics

RTP Visualization, Bonus Wagering, Parlay Logic.

Geo Adaptation

Asian High-Density UI, US/EU Minimalism, Localized UX Patterns.

Compliance & Scale

KYC/AML Flows, Responsible Gaming, Risk Management Dashboards.

Web3 & Prediction Markets

Invisible Wallet, On-chain Logs, DAO Governance, Event Trading.

Scope

Scenarios we handle.

From MVPs to high-load systems.

Diagnostic
Any stage
1

Audit & Discovery

Focus:
UX/UI Analysis & Brand Analysis.
Pain:
Metrics are dropping due to 'heavy' UX or outdated branding.
Execution
Go-to-Market

Launching

Focus:
Vision, Speed-to-Market, Investable UX.
Execution
Product creation: vision, architecture, and "investable" UX/UI.
GGR Optimization

Modernization/Redesign

Focus:
Retention Uplift, ARPU, Churn Reduction.
Execution
Overhauling legacy interfaces to fix retention drops and improve visual clarity.
Market Expansion

Localization (Geo-Adaptation)

Focus:
Cultural UX Adaptation, Local Compliance.
Execution
Tailoring UX patterns and compliance specifically for Asian, USA, or EU markets.
Brand Differentiation

White-Label Customization

Focus:
Unique Visuals vs. Rigid Backend.
Execution
Creating a unique brand experience on top of rigid backend constraints (Turnkey solutions).
High-Frequency Scale

Performance-Critical UX

Focus:
Latency, Data Handling, Stability.
Execution
Solving "The Excel Syndrome" — optimizing UI for high-frequency updates and zero latency.
New Revenue Streams

New Betting / Sports Formats

Focus:
Micro-betting Logic, Gamification.
Execution
Designing logic for novel mechanics: Micro-betting, eSports, or fantasy leagues.

Proof.

Selected case studies of data-intensive products:

bestodds card by flatstudio
bestodds logomark by flatstudio
SportsTech
BestOdds. The market, with no blind spots.
Sports.
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SportsTech
Outlier iOS. All betting intel in a pocket.
Sports.
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iGaming
FPS Casino. Apple-native feel.
iGaming.
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iGaming
Parimatch. Online sportsbook experience.
iGaming.
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SportsTech
StatKing. Daily edge, crowned by data.
Sports.
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SportsTech
Stavka. Crowd-sourced betting power.
Sports.
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Web3
Boxbet Character. High stakes, personified.
Web3.
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iGaming
Bettabets. African online betting, digitized.
iGaming.
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More cases
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More cases
Impact

Design that drives Valuation, Growth, and Market Dominance. Real metrics achieved by our partners after our cooperation.

Business & Growth
4M+
Active Users (MAU)
Stavka scaled from 1M at redesign launch to 4M+ today.
20%
Paid Conversion
Achieved for Outlier immediately post-launch with 1k+ paid subs and zero ads.
+37%
Registrations
Mollybet’s redesign satisfied loyal players and attracted a mass wave of new users.
Product & Trust
2x
Faster
Speed-to-Bet time reduced for Boxbet’s critical live-betting scenarios.
04:31
Avg. Session
Outlier users stay longer to analyze stats, driven by our data-dense UI.
6+
Years Partnership
Average client partnership duration via continuous support & evolution.
Testimonials
“Our partnership has grown as Flatstudio continues to prove to be really effective.”
Since launch, the app hit a 20% paid conversion rate and 1,000+ subscribers in six weeks — with zero advertising. Flatstudio’s ability to challenge us, understand users, and move fast makes them a critical long-term partner.
— Luis Lafer-Sousa, Co-Founder of Outlier
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“Flatstudio is always very affable and deeply interested in success of our project.”
Our numbers have grown to 1M MAU and 3M of sessions. We consider that it became possible including through Flatstudio work and support.
Viktor Titov, CEO of Stavka TV
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“Flatstudio’s branding secured 70+ partnerships and 4+ minute sessions”
Flatstudio built our platform from scratch, creating a high-trust design that secured 70+ media partnerships immediately after launch. Their logical design system keeps users engaged for over 4.5 minutes per session, proving the effectiveness of their UX in complex research-heavy niches.”
Anastasia Subotina, CEO of RG
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Capabilities

Core Capabilities & Tech Stack

Brand Identity & Strategy

Focus: Brand Strategy, Visual Identity, Rebranding.

Branding

Product & Interface Design

Focus: Mobile & Web Apps, UX Audits, Design Systems.

Product Design

Marketing Design & Assets

Focus: Ad Creatives, Landing pages, Social Systems.

Marketing Design

Web App Engineering

Focus: React/Next.js Apps, Webflow, 3D & WebGL.

Development
Trust

Enterprise Standards: Secure, Compliant, and Fully Yours.

Commercial Ownership
You secure full commercial ownership of all assets upon final payment.
NDA by Default
Strict confidentiality agreements signed before we even discuss your idea or see your data.
Dev-Ready Architecture
Clean, component-based systems (Auto-layout, Variables, Grids) ready for seamless code integration.
8 Years Experience
Your project is handled by a team that natively understands odds, risk management, and compliance natively.

Engagement model.

Tailored solutions for every stage of product lifecycle:

Fixed Price
4 Weeks

Pitch & Product Concept

Best for. Founders seeking PMF & Investment.

Output. Pitch deck + Clickable Prototype.

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Growth Retainer

Post-MVP Evolution

Best for. Seed / Series A Startups.

Output. New features + testing + design system.

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Fixed Project

Product Audit & Discovery

Best for. Products facing churn or stagnation.

Output. UI/UX audit report + strategic roadmap.

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Full-Cycle Project

Product Rebuild & Redesign

Best for. Mature SaaS hitting a growth ceiling.

Output. Rebranding + UI/UX system + modern code.

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FAQ

Frequently Asked Questions

What does an iGaming design agency do?

Flatstudio is an iGaming design agency that covers the full product cycle — from sportsbook UX and casino interfaces to KYC/AML onboarding flows, bonus mechanics and geo-adapted experiences. We combine product design, web app engineering and brand identity in one team, so operators get a consistent product across every screen and market.

How do I find a design agency that understands sports betting?

Look for a team that speaks your product language — odds feeds, parlay logic, speed-to-bet, GGR optimization, responsible gaming. Flatstudio has 8 years designing sportsbooks and betting platforms. We have worked with Sportradar, BetConstruct, SoftSwiss and BetBy integrations, and delivered products like Mollybet, Boxbet, Stavka and Outlier — each with measurable outcomes.

What is the difference between a generic design agency and an iGaming design agency?

A generic design agency learns your industry during the project. An iGaming-specialized studio like Flatstudio already understands odds display logic, session-based UX, compliance requirements and the difference between a casual player and a pro bettor — before the first call. This means less time explaining and more time building the right product.

How much does it cost to design a sportsbook or iGaming product?

Cost depends on scope and engagement model. A Product Audit & Discovery is a fixed scope and takes 2–4 weeks. A full sportsbook UX design or iGaming platform redesign runs as a phased project. We offer four models: fixed-price concept, growth retainer, fixed project and full-cycle engagement. Book a call to get a clear estimate.

How long does it take to design a betting platform?

A UX audit takes 2–4 weeks. A new sportsbook or iGaming product design from scratch typically takes 8–16 weeks depending on complexity. A full redesign of an existing platform runs 12–20 weeks. We work in 2-week sprint cycles with demos at every stage — so you see progress continuously, not just at the end.

Do you sign NDAs for iGaming projects?

Yes. NDA is signed before any project discussion — before we see your data, your flows or your roadmap. Confidentiality is standard practice for us, not an exception. This is especially important in regulated and competitive iGaming markets.

What is your engagement model for iGaming projects?

We offer four engagement models depending on your stage. Pitch & Product Concept — fixed price, for founders seeking investment. Post-MVP Evolution — growth retainer, for Seed and Series A products. Product Audit & Discovery — fixed scope, 2–4 weeks, for platforms facing churn. Product Rebuild & Redesign — full-cycle, for mature products hitting a growth ceiling. Book a call to scope your project.

Do you work with Casino providers (Slots/Live)?

Yes. We have experience integrating lobbies from Evolution, Pragmatic Play, and others, ensuring a seamless flow between the platform and the game frame.

We are building a serious analytical tool (like Outlier). Can you handle complex data?

Yes. We specialize in "Fintech-grade" interfaces. We know how to organize thousands of data points (odds movements) into clean, readable tables without overwhelming the user.

What happens after launch? How do we stay competitive?

In this industry, stagnation is death. We offer "Lifetime Evolution". We don't just fix bugs; we actively update your UX for new betting markets (Micro-betting), integrate new providers, and adapt flows for new regulations to ensure you always lead the market.

Can you help with the launch marketing materials?

Absolutely. We use Generative AI to create consistent banners, landing pages, and social assets for your launch campaigns.

Got more questions?