Stavka TV is a leading Russian tipster website and gambling social network with the main focus on users and user-generated content. The website was launched three years ago and quickly gained its audience and appreciation.
Strategy, UI/UX, Branding, Art direction, Motion
While having a well-functioning fully responsive mobile website, it is crucial to understand what could be improved by an application. We’ve outlined three main goals that the app could help achieve.
The best experience is guaranteed for authorized users. That is why we give many different options to log in so nothing can stop our guest.
The main screen is the user’s personalized and customizable feed of sports tips that is based on the followed tipsters.
Open tips contain all the necessary bet info and even more to help the user make the right choice.
High-quality sports and gambling articles, analytics and interviews that engage users far beyond just a quick look.
The match center is where all the available games are presented and can be easily accessed. Many various sports and the possibility to easily add even more – one of the most important features of a sports app.
Game page is where our user can get all the info that is needed for a reasoned and secure bet or prediction.
Prizes are the main driver and motivation for users to write relevant and well-thought tips that later attract a new audience and create a constantly ongoing activity.
Ranking of users based on the results of their tips and results – monthly or contest-based. Best of the best receive both prizes and praise.
One of the main Stavka TV’s advantages is the user-generated content – it’s amount and quality. That’s why the process was made as simple and easy as possible.
Stavka TV is user-centered in any sense. Since most of the content is created by users, it is essential to reward them with a proper portfolio page.
All the statistics, tips history, subscriptions management, and even the comments that otherwise would be easy to miss.
Many matches happen during the night so we can’t let our users break their eyes considering the amount of time they spend in this app.