Bettabets by Flatstudio | Play betta, win betta

— Client

Bettabets is a gambling operator in South Africa presented mainly offline before the pandemic, focusing on offering the best experience in the retail spaces. However, caring for its customers, in 2020, Bettabets decided to transfer this experience into a safer environment.

Release: July 19, 2021

— Task

Help the client transition smoothly to digital and enrich user experience while keeping the flow simple.

— Our role

Research, UI-UX, Art direction

Overview

Funny fact: gambling in South Africa differs from traditional markets as it is a young industry that was strictly prohibited during the apartheid up to 1994. What does it mean for design? An opportunity to create new user habits and implement new ideas.

Wireframes

Traditional sportsbook structure wouldn’t work due to different games
Interface design

Simple forms, familiar images and patterns that appeal
3d icons

Eye-catching 3D icons that speak for themselves

A sneak peek of the main features

New ideas come from research and observation – we re-applied the bexst offline practices and nature inspiration to the new website.

01 — sneak peek

Building the core of the project

The same screen can be structured in many different ways, but only some would deliver the message and make the interactions seamless. Therefore, nailing down a good interface structure is an essential part of product design.

02 — wireframes

Think Through, Think Again

While the main aim was to keep the flow simple and reimagine the betting flow turning it into a simple and intuitive game, the wireframing process itself wasn’t simple, although it also reminded a game.

02 — flow

Unusual design system

As the wireframes were ready, we focused on combining the offline brand guidelines with the digital solutions and, based on that, setting the design system. Ditto, the goal was to create an image with a strong appeal.

01 — design system

Dive into the BettaWorld

The main page is made to resonate with users’ moods, creating excitement and still explaining what is going on.

01 — home page

02 — mobile home

Pick Your Lucky Number

Lotteries are classics in terms of gambling — most of the adult population participated in some kind. In South Africa lottery betting is complex and popular.

01 — lottery lobby

Lottery flow

While digitalising it, the proviso is to keep it simple — lottery games should stay no-brainers. Like, in this case, the bet basket gives users the possibility to gather all the desired combinations and bet in one click.