Parimatch

We needed a page that would look both familiar and yet standing out. That is whe we focused on navigation and deep content filtration, fully using the potential of sidebars and headers on desktop and tab bar on mobile.

A specific page for a particular sport or league is essential both for SEO and for proper user behaviour. Besides, this gives an opportunity to customize the page for a huge remarkable events like Euro.

Finding the right match is highly important, but what is inside it is even more – especially, if we speak about the most valuable customers who bet on secondary markets mostly. The challenge was to fit all the information and keep it readable, even on small screens.

As yesterday teenagers grow into the core audience and considering the pandemic shift, cybersports gain a special role in bookmaking. Yet still, the audience of sports and eSports betting is partially different (as well as the betting process), that is why this discipline goes into a separate section.

Parimatch is a strong brand that extends beyond betting. One of the other activities available for users and beloved by them is online casino. Our focus was to keep the visual and structural integrity here, yet adjusting it to the specifics of user behavior and preferences.

Profile says more about a product than any other part, because ultimately books are not judged by their covers. All the pages related to personal information are clean, well-structured and give immediate answers to all the questions – even the ones that did not come up yet.

What about all those great promotions? Our idea is to highlight those opportunities Parimatch offers to its users, not hide them. That’s why, firstly, the promo has its own dedicated space – beautiful and easy to navigate, secondly, the link goes in the main header menu.

Wherever our user goes, search is always there – to make life and betting easier. It contains both search history and suggestions and adapts to a specific section from where it was requested.

Complex projects often obviously lack a coherent design system. This is bad not only for the development and maintenance of projects but influences a lot of users perception. That is why once the key features were defined, our focus was to develop the integral visual language that would be recognisable and functional.

It is essential not to break classic user flow and at the same to offer a bit more than other competitors do. In this design, several small but gold features are added – events selection, payout as an input and quick bets.