Candyloop is a concept of an innovative casino that creates additional value for users and brings extra emotions through social interactions and following.
Strategy, UI/UX, Branding, 3D, Research
Focusing on creating additional value for users, we aimed to stimulate additional positive emotions and expand the effect to motivate people to invest more of their time in acquiring pleasant feelings.
With this idea in mind, we created an image and functionality that arouse emotions on four different levels and within different sequences in order to provide a motivation distributed over time.
Structured Home page guides users through games. Promo is visually integrated into the interface.
Reminders that allow to plan your schedule and jump back in recent history moments, recomendations and social activity feed.
A way to suggest games to users by the casino. A way for users to find the best opportunities.
Focused on real people and their passions. Solutions Made to excite and encourage.
There are several parameters of a live casino game, but for frequent players favourite dealers are a huge thing. So why not letting follow them?
The deserved moment of fame for creators and opportunity to choose wisely for users.
The author matters – whether it is a design or a game. Highlighting producers means more motivation for them and transparency for users.
Weekly contests to keep users returning, daily drops to motivate small but daily actions, user ranking to rush the fever of competition and motivating prizes that catch users’ attention.
Each game is a whole world — and each one has its own characters and rules. Once a user gets to know them better, he becomes trully engaged.
Customisable background for full immersion, details that don’t distract from the game, useful extra functionality one click away and balanced core content and the “screen frame”.
Seeing real people as competitors, engaging and competing with them is not only a fun feature but also a great mechanic to retain users.
While in-game, people feel different emotions and often feel the urge to share their feelings – we give them that possibility.
Blackjack requires a lot of attention, so our focus was to keep it simple – keyspace for the game, sidebar for tips and overview.
Please, take a seat and enjoy the realistic game with an enhanced experience – you don’t only get to see the table, but also get an immediate view of results.
Play, interact, engage and show yourself on any device – including smartphones. Because why not?
Two is better than one, four may be better than two. Our idea is simple – give users an opportunity and create a higher value for clients.
Online casino doesn’t include communication – and some say it's best. But others miss it – especially, in the pandemic world. That’s why we added chats that are an option, not an obligation.
Analyze strategies and achievements, compare other users and their strengths, choose the perfect match to compete with and play, knowing the onions of your opponents.
Each casino competes for each user with hundreds of other projects. Entry bonuses are a huge advantage, so it is crucial for a business to show them in the best way.
Bonuses tend to be very similar and different at the same time. Allowing users to get into details creates trust.
Forget about dull promos with no interaction – a decent casino requires decent marketing tools. The page interface won’t limit creativity.
True fun is always hidden in details. To support this special entertainment mood, we designed a special pack that not only supports the brand image but also conveys the mood.
Users should feel safe when it comes to their funds. That's why this page is well structured and detailed.
Each user of Candyloop is meant to feel like its most valuable player. Personal bonuses help to feel that.
Being able to set auto-limits is a crucial requirement for most licences. But it's also important for users as it helps them stay within boundaries.
True fun is always hidden in details. To support this special entertainment mood, we designed a special pack that not only supports the brand image but also conveys the mood.