Stavka TV is a leading Russian tipster website and gambling social network with the main focus on users and user-generated content. The website was launched three years ago and quickly gained its audience and appreciation.
Create an app that would reinforce the leading positions of the website and help acquire new users and engage loyal ones.
Strategy, UI/UX, Branding, Art direction, Motion
Overview
While having a well-functioning fully responsive mobile website, it is crucial to understand what could be improved by an application. We’ve outlined three main goals that the app could help achieve.
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New usersAcquisition of new users and audience expantion -
Loyal audienceWeb-users retention and engagement -
AffiliatesDiversification of partners’ promotion
Joining the perfect betting team
The best experience is guaranteed for authorized users. That is why we give many different options to log in so nothing can stop our guest.
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01 — Authorisation
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02 — Onboarding
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All the wisdom in one place
The main screen is the user’s personalized and customizable feed of sports tips that is based on the followed tipsters.
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03 — Feed
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04 — Feed subscriptions
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05 — Feed filters
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Top designs for the best tips
Open tips contain all the necessary bet info and even more to help the user make the right choice.
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07 — Open tip
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Want to know more?
High-quality sports and gambling articles, analytics and interviews that engage users far beyond just a quick look.
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08 — Open article
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House of sports
The match center is where all the available games are presented and can be easily accessed. Many various sports and the possibility to easily add even more – one of the most important features of a sports app.
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09 — Game hub
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Ready to make the choice
Game page is where our user can get all the info that is needed for a reasoned and secure bet or prediction.
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10 — Open game
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11 — Game odds
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12 — Statistics and comments
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Competition is the key
Prizes are the main driver and motivation for users to write relevant and well-thought tips that later attract a new audience and create a constantly ongoing activity.
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13 — Competitions
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And the winner is…
Ranking of users based on the results of their tips and results – monthly or contest-based. Best of the best receive both prizes and praise.
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14 — Rating
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The big thing made simple
One of the main Stavka TV’s advantages is the user-generated content – it’s amount and quality. That’s why the process was made as simple and easy as possible.
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15 — tip creation
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Trust in best
Stavka TV is user-centered in any sense. Since most of the content is created by users, it is essential to reward them with a proper portfolio page.
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14 — expert’s profile
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User’s self-portrait
All the statistics, tips history, subscriptions management, and even the comments that otherwise would be easy to miss.
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15 — personal profile
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16— following
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17 — discussions updates
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For those who bet at night
Many matches happen during the night so we can’t let our users break their eyes considering the amount of time they spend in this app.
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18 — dark mode
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