— Client

Leon is one of the top 10 bookmakers in Russia and CIS countries that successfully operates online for more than 13 years now and has a good and strong reputation and brand.

— Task

Create a series o templates of newsletters to engage and retain the signed-up users.

— Our role

Ui/Ux design



E-mail marketing proved to be a good solution for retention. One thing that is especially important is consistency – both within the design and content. 
That is why all the e-mail designs we’ve developed follow the same guidelines and brand style.

The impression that 
can never be repeated.

The moment after the first sign-up is the most valuable one as it gives the possibility to introduce the project and create a bond. In this case, we shortly tell everything that is relevant and may engage him.

  • 01 — Welcome
  • 02 — Welcome mobile

Huge process – great value.

Unfortunately, designers cannot influence the law and make the identity confirmation any simpler. But what we can do is explain carefully and step by step and thus reduce the unnecessary stress.

  • 01 — identification
  • 02 — identification mobile

This is what 
you came for.

Last but not least. It is always important to remember both the goal of the business and the user’s aim within 
a particular website. In this case, they are the same – 
to bet on as many interesting matches as possible.

  • 01 — upcoming match
  • 02 — upcoming match mobile
  • 03 — Light & dark mode
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