Leon is one of the top 10 bookmakers in Russia and CIS countries that successfully operates online for more than 13 years now and has a good and strong reputation and brand.
Ui/Ux design
The moment after the first sign-up is the most valuable one as it gives the possibility to introduce the project and create a bond. In this case, we shortly tell everything that is relevant and may engage him.
Unfortunately, designers cannot influence the law and make the identity confirmation any simpler. But what we can do is explain carefully and step by step and thus reduce the unnecessary stress.
Last but not least. It is always important to remember both the goal of the business and the user’s aim within a particular website. In this case, they are the same – to bet on as many interesting matches as possible.